Good books usually have layers and layers of meaning to keep you on a never-ending journey of self discovery and transformation. This (layers of meaning) is exactly what newly-created Millennial blogs seem to lack!
After reading a phenomenal number of articles and posts that claim to have the know-how and the perfect set of tips to help creative entrepreneurs take their vision to the next level, I am now pretty convinced that there is an over-inflation in the web market with regards to entrepreneurial “tips.”
Having left my 9-5 job a couple of months ago, I did start with a sincere appetite to learn from the “experts” out there on things related to business, marketing, organizing your thoughts and work, branding, etc.
I do come from a background in PR, music and media, so I am pretty much familiar with a lot of marketing and branding concepts, which makes me less of an entry-level learner. However, as an artisan who is building a new venture with her husband, there are certain aspects of this adventure that still need to honed.
And although I don’t deny having found some great tips tucked away in a few obscure posts, I can say with all honesty that after going through a huge amount of blogs and websites – while subscribing to a large number of mailing lists as well as a great number of pages on Google+ and other social media networks – the learning curve, in comparison to the amount of time and effort invested, is truly minimal.
Because what we are witnessing here is an explosion of blogs and websites by Millennials who want to make quick and easy money – by dispensing shallow advice that doesn’t come from real experience. Don’t get me wrong, I am a Millennial/Generation Xer, on the cusp really, and I can tell how there is a huge difference between the early bloggers who have really shaped the blogging world of today, and the fake bloggers who followed suit and tried to copy-and-paste the successes of the early pioneers.
I believe that the web is now infested with an endless number of blogs by so-called “experts and advice gurus” who want to teach the world about things they haven’t even tried for themselves, or have not even started to harness.
That’s why you end up reading rows and rows of empty, artificial, and shallow advice that really doesn’t add much to what you already know. It doesn’t stop at that, you also find a lot of advice that steers you in the wrong direction and that is void of anything from ethics, soul, knowledge and experience.
So in my quest to find real knowledge that could help me develop my mindset and bring Yaansoon to the next level, I found refuge in a timeless book that I have read twice already. “The Tipping Point: How Little Things Can Make a Big Difference,” by Malcolm Gladwell is where I found what I was looking for!
Yes, it’s one of those books with layers and layers of knowledge, meaning, passion and entrepreneurial wisdom that comes from real, deep, well thought-out words that reflect the writer’s depth of thought and experience. This book keeps you on a discovery path of new and exciting things about yourself and the world around you. It has the intelligence and the ability to shift your paradigm every time you read it. At least this was my experience.
“The Tipping Point” is a 15-year old publication that was written way before social media became the place to go “viral.” It’s the book that made people understand the mechanisms of going “viral,” or what he preferred to term as “epidemic.” It also became a best seller before “entrepreneurship” became the new religion, and entrepreneurs were put on a pedestal – as if entrepreneurship didn’t exist before their onset.
If you are expecting a face-value guide on how to use Twitter to reach a wider audience, then this isn’t the book for you. But if you are seeking to build a “mind-set” and to shift your own perspectives on how things work (regardless of mediums and technological trends) then this is the book to really propel you to the next level.
As I said earlier, Gladwell’s “The Tipping Point” is far from being a quick-fix book that offers easily-digestible advice on how to market your work or create networks that help promote your business or blog. It doesn’t provide you with any actual tools or strategies or tricks to follow. And it doesn’t say it was written for entrepreneurs. But it does a great deal on a deeper level. Here is how:
- Morale: “The Tipping Point” is a book that can fuel your imagination and inject a lot of enthusiasm into your stamina. It can help you stretch your pre-set ideas beyond their narrow outlook on the world.
- Faith: It gives you faith that your hard labour will pay off once it reached its “critical mass.” To actually view your work and labour in terms of accumulative steps that will eventually tip is a real mind-opener.
- Ethics: This book has a strong ethical base. Yes, a number of entrepreneurs these days don’t really care about the ethics behind their work (and the biggest proof is Facebook, which is based on a stolen idea and a history in hacking and stealing information from Harvard University). For someone who cares about their conscience, “The Tipping Point” offers solid ethical sensibility that is woven in between its chapters. It’s not in your face moral conscientiousness but more like an under-current that carries the writer’s hypothesis.