Hand-Lettering Illustration: A New Way of Seeing Beauty

Hand-Lettering Illustration: Beauty is not in the face... | By Yaansoon Illustration

I grew up in between two worlds. At school, at home, and everywhere else, standards of beauty were pretty much external – placing much emphasis on certain body types, certain nose shapes, and a certain type of hair. But when I spent time with my grandmother, her standards of beauty were always about inner beauty, the heart, and character.

Although my grandma’s voice was the only voice emphasizing such qualities, time and time again life has taught me that the kind of beauty that really matters is that of the heart.

I created this hand-lettering illustration as a reminder to keep my focus on what really matters.

No More Fashion Magazines

Everywhere you turn, you find companies, brands, YouTubers, and people trying to cage us within certain definitions for what is beautiful. And most of these definitions are about looks, style, and image – and not about character, heart, or real inner beauty.

That’s why I stopped buying fashion and beauty magazines. They mostly fill our heads with such false notions about beauty, and they mostly make young women feel inadequate. And when they want to jump on the inner beauty bandwagon, they end up sending mixed messages, because a few pages later you are still faced with the same airbrushed beauty that the magazine is really all about.

A few days ago, I started a huge YouTube purge and unfollowed most of the beauty brands I have ever subscribed to. I felt a sense of true liberation, because now I will stop being bombarded with how-to’s and tutorials that require me to break the bank just to get my hands on the latest lip liner or luminous foundation.

I did keep a few YouTubers who shared their Natural Beauty secrets, but made sure to let go of all the brands that advertised heavy contouring, layers of foundation, and a specific standard of beauty.

Inner Beauty & Self-Esteem

From personal experience, my self-esteem and the way I feel about myself have improved in leaps and bounds when I took every fashion magazine (online and offline) out of my life.

Over the years, I have met many women who truly believed they were unattractive, when I knew for a fact they were very pretty both outwardly and inwardly. The problem they’ve faced all of their lives was that their kind of beauty was rarely represented in fashion magazines, therefore making them believe they were far from being on a par with the Photoshop-doctored images they see on magazine covers and advertisement billboards.

Flaws, What Flaws?

There is something seriously wrong with the world, and that is the fashion and beauty industries. They leech off people’s insecurities and make it their business to amplify them in a way that makes you want to “cover up your flaws” by using their products. The word “flaw” is closely associated with feelings of shame and inadequacy, and that is exactly what the fashion and beauty industries have been fueling the past few decades.

I say, don’t listen to them. Focus on what is within and your whole life will change to the better!

I hope you liked today’s hand-lettering artwork and post. Looking forward to seeing you in my next one!

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