As some of you may know, Yaansoon started out as a handcrafts project and has gone through different stages over the past couple of years, before turning into the nickname I’m using as an illustrator and artist. My previous experience in handcrafts has really influenced my sense of aesthetic today as an illustrations aficionado. Yesterday, I launched a new logo for Yaansoon, and I think it’s a good opportunity to create a timeline that documents my journey and the history behind the logo’s development and evolution, which also reflects my growth as an artist.
I cannot start by explaining how much I love illustration, and how joyful the past year has been, ever since I decided to turn my life around and follow my passion for illustration and art! I owe this transformation to handcrafts, actually. Starting out as a self-taught designer-maker has allowed me the opportunity to learn about materials, textures and techniques that came with making handmade jewelry and hand-printed textiles. And I must say that Pinterest has been instrumental in advancing my visual education, and if I had the chance to thank the creators of Pinterest personally I would be more than honored to do so. So without further ado, let’s recap around 3 years of fabulous learning, growth and experimentation in the world of handcrafts and art!
The idea of Yaansoon was launched December 2012 as a handcrafts project. I started working on the branding and launched a website, blog, and social media pages on Pinterest, Google +, and Tumblr. My digital design skills at the time were limited to Photoshop, and this has a lot to do with how the logo turned out to be.
My first creations were in copper wire jewelry. I incorporated gemstones and ethnic beads into some of my creations, and I love how quirky my jewelry pieces looked at the time. I sold my pieces at a local brick-and-mortar shop, and spent a lot of time developing handmade packaging for the different pieces, such as brooches, rings, and necklaces – as each needed a different kind of packaging.
I started creating hand-printed pillow cases and pouches using 100% cotton. I sold those at a brick-and-mortar shop.
Early 2015, my husband and I started developing a line of kitchen linens with tribal motifs inspired by nomadic cultures. These included oven mitts, aprons and dish towels, and were sold at a brick-and-mortar shop and a famous handcrafts gallery. I also experimented with making handmade soaps (which surprisingly sold out so quickly), felt creations, and clay brooches.
I opened an Etsy shop, and moved on to introduce beaded jewelry with ethnic beads and vintage center-pieces as well as wire copper creations, along with our hand-printed textiles.
I started creating printable wall art for my Etsy shop. Followed by printable planner stickers, and kitchen & pantry spice jar labels. I must note that one of my strongest passions in life is spices, world culinary cultures, and herbal and organic ingredients (and all sorts of artistic creations that are inspired by these topics). At around this time, I started my 2016 printable Natural Beauty Planner.
I started taking online courses in design, surface design and illustration.
I opened a Society6 shop, especially that my focus was now on surface design and illustration. I started creating artwork for pillow cases, iPhone covers, throws, shower curtains, totes, and other fashion and home decor items.
Yesterday on January 9, 2016, I launched a new logo for Yaansoon using the knowledge and skills accumulated from my online training. I based my logo on my hand-drawn illustrations with motifs that are inspired by my culture, as well as my husband’s input and experience.
I feel I am a citizen of the world, which also means that I appreciate different styles and folk cultures. As an x-journalist and a former singer-songwriter in the world-music genre, I have been to many countries and was blessed to see different folk, tribal, and nomadic creations by locals around the globe.
In addition to my travels I have a lineage of ancestors who hail from different parts of the world, but the closest to my heart include my distant Moroccan heritage, my European roots, the nomadic heritage of the country I was born into, and my husband’s Italian background.
Although my new logo has a strong feminine vibe, I am still a strong admirer of the hipster culture and aesthetic, and of organic, minimalist, and industrial forms of home decor, fashion and art. In all honesty, I keep trying to stick to a singular artistic style amid strong currents of styles that I truly love and relate to. I hope with time I will be able to come up with a style that incorporates all of my passions in a consistent and creative way.
With that being said, I hope your plans for 2016 are on track, and that you are fueled with the kind of enthusiasm and positive attitude that will help you realize each one of them!