2016 Resolutions: New Yaansoon Logo + Artistic Journey Infographic with Milestones

2016 Resolutions: New Yaansoon Logo + Artistic Journey Milestones & InfographicAs some of you may know, Yaansoon started out as a handcrafts project and has gone through different stages over the past couple of years, before turning into the nickname I’m using as an illustrator and artist. My previous experience in handcrafts has really influenced my sense of aesthetic today as an illustrations aficionado. Yesterday, I launched a new logo for Yaansoon, and I think it’s a good opportunity to create a timeline that documents my journey and the history behind the logo’s development and evolution, which also reflects my growth as an artist.

I cannot start by explaining how much I love illustration, and how joyful the past year has been, ever since I decided to turn my life around and follow my passion for illustration and art! I owe this transformation to handcrafts, actually. Starting out as a self-taught designer-maker has allowed me the opportunity to learn about materials, textures and techniques that came with making handmade jewelry and hand-printed textiles. And I must say that Pinterest has been instrumental in advancing my visual education, and if I had the chance to thank the creators of Pinterest personally I would be more than honored to do so. So without further ado, let’s recap around 3 years of fabulous learning, growth and experimentation in the world of handcrafts and art!

{DIY Packaging} Make your own indie-business tags | By Yaansoon2012

The idea of Yaansoon was launched December 2012 as a handcrafts project. I started working on the branding and launched a website, blog, and social media pages on Pinterest, Google +, and Tumblr. My digital design skills at the time were limited to Photoshop, and this has a lot to do with how the logo turned out to be.

Yaansoon - Handcrafted Copper Broach Collection | Handmade pins and broaches | Copper-plated wire jewelry with beads

DIY jewelry display stand | By Yaansoon2013

My first creations were in copper wire jewelry. I incorporated gemstones and ethnic beads into some of my creations, and I love how quirky my jewelry pieces looked at the time. I sold my pieces at a local brick-and-mortar shop, and spent a lot of time developing handmade packaging for the different pieces, such as brooches, rings, and necklaces – as each needed a different kind of packaging.

Hand-printed paisley pouch, 100% Cotton | Handmade by Yaansoon2014

I started creating hand-printed pillow cases and pouches using 100% cotton. I sold those at a brick-and-mortar shop.

Handmade Tribal-Print Kitchen Oven Mitt | FREE-Shipping | Tribal Kitchen Textiles | Cotton BBQ Mitten | Gifts for Her | By YAANSOON2015

Early 2015, my husband and I started developing a line of kitchen linens with tribal motifs inspired by nomadic cultures. These included oven mitts, aprons and dish towels, and were sold at a brick-and-mortar shop and a famous handcrafts gallery. I also experimented with making handmade soaps (which surprisingly sold out so quickly), felt creations, and clay brooches.

Yaansoon copper and wooden beads necklace

Kitchen linens Etsy shop by YaansoonApril 2015

I opened an Etsy shop, and moved on to introduce beaded jewelry with ethnic beads and vintage center-pieces as well as wire copper creations, along with our hand-printed textiles.

Deer Head Wall Art | Hipster, Industrial, Rustic, Forest Print, Art Prints, Printable Wall Art, Wall Décor, Instant Download | By YAANSOON on ETSY3 Amazing Ways to Use Coffee in Your Beauty Routine + Yaansoon Printable Natural Beauty Planner on EtsySeptember 2015

I started creating printable wall art for my Etsy shop. Followed by printable planner stickers, and kitchen & pantry spice jar labels. I must note that one of my strongest passions in life is spices, world culinary cultures, and herbal and organic ingredients (and all sorts of artistic creations that are inspired by these topics). At around this time, I started my 2016 printable Natural Beauty Planner.

November 2015

I started taking online courses in design, surface design and illustration.

Moroccan Quartz Throw Pillow | By Yaansoon on Society6December 2015

I opened a Society6 shop, especially that my focus was now on surface design and illustration. I started creating artwork for pillow cases, iPhone covers, throws, shower curtains, totes, and other fashion and home decor items.

Yaansoon new logo 20162016 Resolutions: New Yaansoon Logo + Artistic Journey Infographic with Milestones2016

Yesterday on January 9, 2016, I launched a new logo for Yaansoon using the knowledge and skills accumulated from my online training. I based my logo on my hand-drawn illustrations with motifs that are inspired by my culture, as well as my husband’s input and experience.

I feel I am a citizen of the world, which also means that I appreciate different styles and folk cultures. As an x-journalist and a former singer-songwriter in the world-music genre, I have been to many countries and was blessed to see different folk, tribal, and nomadic creations by locals around the globe.

In addition to my travels I have a lineage of ancestors who hail from different parts of the world, but the closest to my heart include my distant Moroccan heritage, my European roots, the nomadic heritage of the country I was born into, and my husband’s Italian background.

Although my new logo has a strong feminine vibe, I am still a strong admirer of the hipster culture and aesthetic, and of organic, minimalist, and industrial forms of home decor, fashion and art. In all honesty, I keep trying to stick to a singular artistic style amid strong currents of styles that I truly love and relate to. I hope with time I will be able to come up with a style that incorporates all of my passions in a consistent and creative way.

With that being said, I hope your plans for 2016 are on track, and that you are fueled with the kind of enthusiasm and positive attitude that will help you realize each one of them!

Yaansoon hand-illustrated branding and patterns






Which kitchen style works best with our tribal-minimalist oven mitts?

Yaansoon tribal industrial kitchen linens - handmade oven mitt | Tribal kitchen linensI’ve been playing around with some images to see which styles work best with our handmade tribal-minimalist kitchen linens. And so I came up with these moodboards to help me visualize the outcome!

The minimalist style can take many shapes. There is the original Japanese minimalist aesthetic that embraces extra clean lines – and which can be too polished for my taste. On the other end of the spectrum, you have the more rustic styles that I personally prefer, and they include the ‘industrial,’ ‘modern farmhouse,’ ‘contemporary,’ and ‘Scandinavian’ styles.

Yaansoon tribal industrial kitchen linens - handmade oven mitt | Tribal kitchen linens Industrial-Chic by yaansoon featuring an industrial cart

The ‘industrial’ and the ‘modern farmhouse’ styles are the dearest to my heart. I created two Idea Books on Houzz to collect photos of rooms and kitchens that I most liked. You can check them out here (Industrial Eclectic) and here (Modern Farmhouse).

I also tried creating a moodboard for a more polished kitchen that had an eco-green twist, like the one in the picture below. Black, green and beige are a match made in heaven, don’t you think!

Yaansoon tribal industrial kitchen linens - handmade oven mitt | Tribal kitchen linens Polished eco-chic by yaansoon featuring espresso cups and saucers

I tried other styles, too, and came up with this IKEA minimalist Scandinavian style. I chose black as the hero in this moodboard, a spin on the traditional white Scandinavian aesthetic.Yaansoon tribal industrial kitchen linens - handmade oven mitt | Tribal kitchen linens | Ikea kitchen moodboard Black kitchen accents & Scandinavian minimalism by IKEA by yaansoon featuring black counter stools

And the last thing I tried was turning the industrial-chic moodboard into a poster to see how that goes. I love creating posters, especially that I am a self-taught photoshop user. I create horrific things sometimes and at others I feel that the creative muse is smiling down on me.

Yaansoon tribal industrial kitchen linens - handmade oven mitt | Tribal kitchen linens | Ikea kitchen moodboardAnd since I’m so much in love with our oven mitts… I tried creating an animated GIF for them. I smile every time I see our mitts dancing from one cadre to the other :)

Yaansoon Handmade Tribal Kitchen LinensSo here is the question we’ve all been waiting for… which of the moodboards above do you prefer?

Do you think our tribal-minimalist oven mitts work best with the industrial look, the eco-polished style, or the black-on-black version of the Scandinavian IKEA aesthetic?



New Etsy Shop for Tribal-Inspired Handcrafts

Yaansoon Etsy Shop | Tribal Minimalist, Boho, Textiles, Linens and JewelryA new Etsy shop is promising to bring you a fresh take on tribal and nomadic inspiration, with a dash of bohemian love. That’s our shop, Yaansoon on Etsy.

I wanted to post this self-designed flier (above) the minute we opened the shop a while back, but I thought I’ll pace myself (hehe).

It’s a solo act between me and my husband. We do everything from creating the hand-printed kitchen linens, boho necklaces and rings, and Eco-friendly crafts and jewelry… to photography, design, social media posts, packaging, thinking, designing and writing.

Main new - moonfruit yaansoon - minimalist bohoOur Etsy shop is n both English and Italian. It has a collection of hand-printed aprons, tea towels, oven mitts, and potholders. We’re calling this collection the ‘Tribal Minimalist’ line.

We also have bohemian jewelry, such as this handmade necklace above. Here is the link to the necklace on Etsy.

Yaansoon Eco-friendly Jewelry - Boho Tree-Branch NecklaceEco-jewelry is also part of our work, such as these necklaces. And this is the link to the only tree-branch necklace that is available at Etsy for now. We have a few more to go.

We love Etsy. It’s such a friendly marketplace and it has such great sense of community with the sellers and the buyers. So, on your next trip to Etsy, don’t forget to drop by and visit us :)

Italiano | Fatto a Mano

Benvenuti Nel NOSTRO BLOG | Yaansoon | Global Chic | Fatto a Mano. Minimalista. BohoCreiamo gioielli bohémien unici usando pietre semipreziose e legno, fili di rame, e autentiche perline tribali. Facciamo anche biancheria da cucina estremamente stilizzata, come grembiuli, presine, guanti da forno e strofinacci, che portano singolari stampi tribali ispirati agli antichi Kilim tessuti a mano. Venite a trovarci!

yaansoon-copper-and-wooden-beads-necklace-2.jpgFatta artigianalmente dai due designers artigiani di Yaansoon, questa collana fonde le tecniche tradizionali del wire wrapping con lo stile contemporaneo. Questa collana portatrice di serenità e pace interiore è fatta con filo di rame, perline di legno, piccole perline di vetro e una perlina di ceramica artigianale blu. La perlina di ceramica grande quanto una nocciola (al centro) è fatta a mano da artigiani del Nord Africa e ha un significato particolare per chi la indossa.

Home & Fashion: A Look Book with ‘tribal minimalist’ & ‘boho’ inspirations

Yaansoon Look Book 2015-2016It’s finally here! Our 2015-2016 Look Book is a quick guide to our tribal, nomadic and boho handmade creations.

We embedded the new Look Book on our wesbite, but you can always check it out on ISSUU.

I tried to make it as straightforward as possible. I’m usually a ‘words and pictures’ kind of gal (as I’m a former magazine managing editor), but I decided to take a different approach to our new Look Book. Less words, more pics and straightforward captions.

It was really fun to make! It basically features some of our hand-printed tribal minimalist kitchen linens and handmade boho jewelry, currently on sale at our Etsy Shop.

Oh, and I also included a couple of photos of vintage kilims, as they are in deed a source of inspiration for us here at Yaanoosn.

In a previous post about Tribal and Nomadic Inspirations a couple of days ago, I speak about the motifs we add to our hand-printed linens and textiles, in relation to the loom-spun kilims and carpets created by Bedouin communities around West Asia and the Levant. Our jewelry collection, on the other hand, features both bohemian and eco influences.

Well, that’s it for now. Don’t hesitate to share your thoughts in the comments section below… meanwhile, I wish you a wonderful and productive evening/day!

Yaansoon Etsy banner - minimalist boho handmade

Home & Kitchen: Nomadic and Tribal Inspirations

Handmade & Hand-Printed | Tribal Minimalist Kitchen Linens by YaansoonThe motifs we add to our Yaansoon hand-printed textiles, are inspired by loom-spun kilims and carpets created by Bedouin communities around West Asia and the Levant. Vintage tribal and nomadic rugs and kilims are much more than a decorative piece; they are a way of life!

Hand-printed and handmade, the motifs on our ‘Tribal Minimalist Kitchen Linens are reminiscent of geometric shapes that often adorn vintage and hand-woven tribal kilims, typically used by nomadic clans in different parts of the world. We are particularly mesmerized by the kilims created in the deserts of Jordan.

As craft entrepreneurs, the look we are after is fresh, minimalist, a bit rustic and suitable for modern use. We use 100% non-bleached cottons to create hand-printed aprons, oven mitts, potholders, and tea towels that are more than just kitchen linens. They are “social” linens that one can take from kitchen to dining room as they sport beautiful motifs that make them guest-friendly, so to speak.

Vintage nomadic, tribal kilims and baskets | What inspires YaansoonWhat we love about kilims

Handwoven kilims are not just “decorative” pieces for Bedouins and nomadic clans. This craft grew essentially out of a need for useful items; be it a house, a tent, a pillow or even a bag. The items woven by Jordanian women include everything that makes up for her immediate environment: the tent in which she lives, the floor kilims, the cushions, the covers for the mattresses and bedding, and the small sized rugs and storage bags used for storing food.

Patterns are also not an accidental or meaningless part of kilims. Each of these patterns has a meaning; they’re not just geometric shapes, they are stories told by nomadic tribes and often reflect their surroundings and environment. Some shapes stand for “sand dunes” or “people,” while others reflect a personal story that only the nomadic maker can decode.

What is interesting about Jordan, specifically, is that although the same motifs are used by different nomadic communities around the country, however the names of the patterns differ according to the area or the tribe.

According to book titled Cultural Treasures of Jordan, “What is ‘hujab,’ amulets, to one is ‘rkamat’ to another; what is ‘stairs’ or ‘steps’ to one, is ‘road to Jericho’ to another. What is ‘teeth’ to one area is ‘waves’ in another…”

Although there is a generic kilim language known to all members of the clan, no one could ever tell what the weaver was thinking about while making her/his kilim! Maybe a love story about a nomadic man who rode his horse at the crack of dawn! Or a young woman who was combing her hair by the rain pond… no one really knows.

Vintage nomadic, tribal kilims, cupboard and baskets | What inspires Yaansoon

P.S: I bought this book many, many years ago; it has a special place in my heart. I’m actually very happy that I am now part of a project that connects me in one way or another to the contents of this book and the rich culture it represents. I tried to find it on Amazon; here is the link I found, but unfortunately there is no image of the book cover.